Brand event concept
After Dark
Mumbai, IndiaEditorial concept study
Concept note
A sharp, music-led launch designed to turn a product reveal into a night out.
- The brief
- Build anticipation for a new launch without relying on a conventional stage presentation.
- The response
- A sequence of light, sound, performance, and social spaces that makes the reveal part of the party.
Our scope
- Experience strategy
- Production
- Entertainment
